Victor Enrich manipulates photography to relocate NY gallery



  • While the pavilion looks largely unchanged, the Storefront gallery has been reorganised so that its ground-level facade is now at the top.
  • Spanish photographer Victor Enrich has used digital manipulation to splice together two buildings – the Storefront for Art & Architecture gallery in New York and the Spanish Republic Pavilion from the 1937 Paris Expo.
  • To demonstrate this, Enrich used digital modelling to combine the two buildings – creating an impossible hybrid structure connected by a single column.
  • The exhibition is entitled Measure, so Enrich has developed a fictional scenario where the New York gallery becomes the basis of a new unit of measuring.
  • Storefront made the news earlier this year when a facade installation created by architecture studio SO-IL was vandalised.


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