Instagram users offer a preview of LA’s Broad Museum
It will house over 200,000 pieces of postwar and contemporary art from the collections of Eli and Edythe Broad, who also backed the Zaha Hadid-designed Edythe and Eli Broad Art Museum in Michigan, which opened in 2012.
Instagram users and officials from the Broad have been posting images of the building, including glimpses of the interior, as it readies to open.
The images offer a preview of the structure designed by the New York architecture firm, well ahead of the publication of official photography.
Frank Gehry’s new headquarters for Facebook debuted on Instagram, with visitors posting images during the building’s preview before pictures were issued for publication.
The building will also become the new home for the Broad Foundation, which is currently based in Santa Monica.