Architects produce “psychotic” movie to promote apartment
“Living inside a building is nothing like looking at a few pictures of one,” Groves Natcheva Architects co-founder Adriana Natcheva told Dezeen.
It is set in Groves Natcheva Architects’ apartment renovation on a South Kensington mews completed in 2010.
London Design Festival 2015: an apartment renovated by Groves Natcheva Architects provides the setting for this short thriller, which the London-based studio created to promote the project using “emotion” (+ movie).
Groves Natcheva Architects wanted to find a more engaging way to showcase their design, rather than simply using the typical set of still photographs showing an empty house.
The new movie, titled Black Ice, is the first in a series that the studio is making for their architecture and interior projects.