Architects produce “psychotic” movie to promote apartment

  • “Living inside a building is nothing like looking at a few pictures of one,” Groves Natcheva Architects co-founder Adriana Natcheva told Dezeen.
  • It is set in Groves Natcheva Architects’ apartment renovation on a South Kensington mews completed in 2010.
  • London Design Festival 2015: an apartment renovated by Groves Natcheva Architects provides the setting for this short thriller, which the London-based studio created to promote the project using “emotion” (+ movie).
  • Groves Natcheva Architects wanted to find a more engaging way to showcase their design, rather than simply using the typical set of still photographs showing an empty house.
  • The new movie, titled Black Ice, is the first in a series that the studio is making for their architecture and interior projects.